In essence, that was because all of these streams were played beyond Spotify’s chart threshold for each user (which, as mentioned, is understood to be 10-plays-per-head-per-24-hours).įurther complicating matters: Adele took the unusual step with Easy On Me of releasing the track at midnight UK on Friday, meaning it hit the US in the later hours of Thursday (October 14). 10m of them) were actually wiped out on Spotify’s chart. That was close to double the number of chart-eligible plays – 11.04 million – that BTS’s Butter accumulated during its day of release (Friday, May 21)Ĭomplicating matters a bit: As reported by MBW back in May, around half of BTS’s 20.9 million day-one total streams with Butter (approx. So: according to Spotify’s public chart data, Easy On Me racked up a massive 19.75 million global chart-eligible plays on the service during its day of release (Friday, October 15). The reason Spotify does this, obviously enough, is to try and prevent communities of listeners around the world rinsing tracks on repeat in order to game its charts. MBW understands that only the first ten plays from each individual Spotify user in each 24 hour period are chart-eligible. ![]() ![]() This second category represents the total number of chart-eligible plays a track attracts on Spotify each day.
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